And interactive content for all types of marketing is your mistletoe for this season. They are not only informative but carve out your image as an expert in their minds. Practical tools such as calculators have been neglected by many marketers. This plays to our vanity. Quizzes have long been a favourite engagement tool, particularly on Facebook. That information should not be something they can easily find without you. Interactive content is your main weapon in the artillery. Publishers will often call a quiz the most difficult ever, then make it easy to “pass” or succeed. You can also interactive content to educate your high-value accounts. c… It takes full advantage of the opportunities provided by the online experience. See all the locations that were visited thoroughout the TV show ‘Diners, Drive-Ins and Dives’. Although published in November 2019, this calculator still remains relevant. If you want to learn more here are twenty ways you can use interactive video. They can vary from a simple outcome based quiz (in essence a diagnostic that predicts your management style, the decade you were born, or your Hogwarts House) through to quizzes that are effectively assessments. The piece, published on Wired, has 2k engagements. Just like calculators, another amazing example of interactive content for education that you can use is the outcome quiz. You no longer have to guess what actions on your website mean. Buzzfeed Tasty used Eko to create attractive, engaging videos about food recipes. Content writing is being used as a marketing strategy by more and more businesses. In her free time, she catches up with her reading and often finds herself explaining the meaning of her eccentric name to people around her, 401 Park Ave, 10th Floor New York, New York 10016, Interactive Content Ideas For All Types Of Marketing, Creating guides, statistics, etc. The takeaway for marketers? Coupons are the best kind of interactive content that helps in referral marketing. Arvind Patil. With more entertainment streaming services becoming available, this calculator allows users to calculate what they are actually spending on streaming services. In fact, this quiz by Buzzfeed actually got viewed more than 22 million times! This quiz from Unicef tackles misinformation on the global COVID-19 pandemic, by asking people to see if they can distinguish what the key coronavirus facts really are. This piece from Business Insider doesn’t actually include the interactive map. Can You? Quotes By Genres . Awareness-level or (top-of-the-funnel) content has many benefits. This could be a UGC (user generated content) reshare of a customer post, or you using your own product. Buzzfeed also offers the option to subscribe for new quizzes. Business isn’t about selling a product or a service, but an experience. But one thing that you can fit in everywhere is – interactive content for all types of marketing. And is also a great way to convince and convert your customers. Ideas for incorporating interactive content into your marketing strategy. Newsletters too are a great way of nurturing your leads and retaining your customers. Which horses can carry me comfortably? Using chatbots, calculators, outcome quizzes, etc. The key to these posts’ success seems to align with best practices for curation: Make sure you add something of value as you call your audience’s attention to other content. Here is an example of a feedback survey by Outgrow that it uses for feedback from its customers. See the list of IFL’s most shared interactives. Content Tools. This increases your reach and widens your audience. Read why marketers are obsessed with integrating interactive design into their content marketing strategy. Importantly, calculators take broad swaths of information and make them personal, based on a variable. Game of Thrones Personality Quiz – BuzzFeed The personality quiz asks the audience a set of questions about themselves and then reveals what kind of person they really are. And interactive content comes to the rescue here again! Of all the interactive content types, quizzes are the most ubiquitous. Quizzes/Polls. It only came online in March 2020 and, at the time of writing, already has 176.1K engagements. Businesses and consumers are always looking for discounts and giveaways amidst the holiday spirit. Pack in adequate amounts of interactive content, and you have them hooked for life. And even though not everyone talks about interactive content when it comes to SEO, you’d be surprised to see how it charms its way here too!. So if you have any other questions, we’re right here for a good talk! Quizzes are quick to produce; they help people feel good about themselves; and they are very shareable. The best approach would allow for multiple variables and create a very specific result. This post is written by Etee Dubey, a full-time content marketer at Outgrow and part-time dreamer. Of all the interactive content types, quizzes are the most ubiquitous. Year-on-year, the average number of engagements has only increased by 0.8%. You can use calculators and quizzes to ask key, qualifying questions to understand your prospects better. In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. There’s no one way to go about it. In other words, the calculator will need to tie a variable known by the audience to a more obscure variable, which you can provide. I was drawn to this example because of its high-tech approach to an age-old question. The author provided variable is the weight certain horses can bear. It’s been had 42.4k social interactions. A recent study by Content Marketing Institute shows that 81% of content marketers say it grabs more attention than static content. Instagram content idea #40: Pic of your product/service. This reduces the workload on your personnel as well. Related Read: How Interactive Content Can Boost User Engagement. on your website keeps the user engaged and increases dwell time. Interactive content is one of the best ways to differentiate from competition and engage with your audience. Make the message available to people in different formats. Remind People Who You Are, How You Got Started 2. For more ideas, Brandwatch has a great list of data visualization tools. Mint.com used news, tips posts and articles to establish themselves as a resource. In this post, we’ll look at examples of engaging interactive content, particularly posts that have gotten far more than the average number of shares. A Few Interactive Content Ideas and Their Value. This quiz appeals to people’s affiliations with their interest groups. This handy data calculator has instant appeal–it shows how much water you should be drinking. You can use various kinds of interactive content for the same. In April 2010, Dropbox users sent 2.8 million direct referral invites! Beyond quizzes, practical and useful content always does well. As described above, we seem to have a high need to test our intelligence and share our stellar results with our friends. Mostly about the kinds of experiences they should make depending upon their industry. The millennials of BuzzFeed’s audience have been specifically targeted with this quiz. Published in June 2018, this piece has 42.8k engagements and 30 backlinks. As my colleague, Josh Nite, recently shared: “Interactivity isn’t a substitute for quality, just a supplement. 2. The links to more articles about COVID-19 makes this quiz an example of how to boost the distribution of extremely important content. Interactive Map Shows All The Eateries From Diners, Drive-Ins, And Dives – 12 Tomatoes, 4. This engaging calculator, about the size of the horse people of different weights can comfortably ride, is a new take on body mass! Unfortunately, easy to produce does not always mean quality. It makes them feel heard and valued. For more ideas on what you can create with interactivity, check out these cool interactive content ideas. It takes a common yet emotionally-charged topic – gender inequality – and attempts to quantify the problem monetarily. It leverages a curiosity gap of the user and a promise of a sense of greater self-understanding. So, a question like “What is the average lifespan for people” would not create a good calculator. Almost 65% of users are more willing to consider products and services after hearing about them through a podcast. And this quality content comes in various forms. Embedded in emails, surveys do wonders. – Unicef, 4. If you want something to stand out, give it a spot on your nav bar. They are not only informative but carve out your image as an expert in their minds. During the awareness stage, making users aware that they have a problem is key. Your customer still learns but there’s so much to do, they don’t mind being taught. Social media marketing is the use of social media platforms and websites to promote a product or service. This quiz from Buzzfeed taps into what we discussed above, this time focusing on generational identities. In fact, 63% of online users talk to a chatbot without being aware of it. 1. Make the content practical, awe-inspiring, and beautiful or alternatively make your interactive content really practical like some of the calculators. Here is an example of a, ABM or Account-Based Marketing, on the other hand, is an extremely focused business strategy. For example, one quiz promises answers to the question, “what can I do with a horse that can’t be ridden?”. You can ask a question about the podcast/webinar or just gather feedback on your content. And interactive content is a great way of finding such affiliates. Interactive content does this very well because it differentiates you from your competition. Here are some ideas for quizzes that you can create to promote your part in the marketing event: 8 Interactive Content Ideas to Supercharge Your Marketing Strategy. And interactive content is helpful in finding out these high profitability areas. Sorry, Millennials, But There’s No Way You Will Be Able To Pass This Quiz – Buzzfeed, 3. Chatbots too help users navigate to different sections of the site which increases the number of pages visited. What is content marketing? Here are the picks we made for you: 1. It aligns and concentrates sales and marketing efforts only on those particular companies and contacts that have a higher probability of purchasing its products or services. Anything that can be quantified mathematically, or estimated mathematically, is a good candidate for a calculator. Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads.. You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more. 3 Interactive Content Ideas for 2021. by Ladyjoyce Baguio | Jan 15, 2021 | Creative Design, Marketing, Trends | 0 comments. Marketing isn’t easy, we know. Here is an example of Dropbox’s referral program that did wonders to its conversion rates. For example, in the “Will my tax rate go up or down?” example, there are several audience-known variables — including income. It mentions the map in the title, summarizes the contents of it, links to the map, and includes screenshots. Package content to appeal to people in more than one way. 1. Apart from that, contests are another great way of engaging them. They are a great way of attracting your audience and boosting engagement. It offers information to the user and develops a factor of trust, thus improving their experience with you. BTW, interactive surveys are great because they can generate even more content. 70 Killer Content Ideas To Post On Social Media. You can also improve your podcasts and webinars using polls in-between them. Let's take a look at 5 examples and how they work. The Outgrow Idea Generator is another tool that helps organizations get ideas. We saw this tribal factor as an engagement driver in Facebook video shares as well. Another staff favorite is the “time-saved” calculator at coschedule.com. Customer interaction is the biggest advantage that comes out of interactive content. 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